Celebrities do not deserve our attention. Not now during a global pandemic. Not ever.

Celebrities are shapeshifters. They are incredibly adept at rebranding themselves as cultural trends and norms change. When COVID-19 first took center stage earlier this year, however, celebrities struggled to promote themselves without appearing out of touch and insensitive. Ultimately, their failed attempts at performing sincerity and their gradual return to “business as usual” has illuminated a very simple fact: celebrities do not deserve our attention. Not now during a global pandemic. Not ever.

Deprived of social events and red carpets to attend, celebrities have made desperate attempts to avoid disappearing into oblivion during quarantine. Madonna, for example, filmed a series of “quarantine diaries”. In one installment, she spoke of coronavirus as the “great equalizer” while sitting naked in a bathtub, adorned with jewelry and surrounded by flower petals. Gisele Bundchen also churned out bizarre and tone-deaf content, inviting her Instagram followers to “come together in a Global Meditation”. Others like Drake, Ellen Degeneris and JLo used this opportunity to show off their multi-million dollar mansions while lamenting that they (“just like us”) were stuck inside their homes. …

About

Hannah Yore

Writer interested in the intersections of gender, sexuality and health. Journalism/ Poetry/ Personal Essays. @hannahyore on Instagram and Twitter

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